Organic food a
promising future
Organic products come
from organic farming and do not use fertilisers or pesticides. These products
must comply with regulations and must be certified and controlled by an
approved body.
The most purchased
organic products in France are fruits and vegetables, representing 78% of
French consumption. French people buy organic food for various reasons such as
health and environment. Nowadays junk food is present all over the world and it
creates a lot of health problems therefore French people turn to fresher and
healthier products. In addition, today people are more oriented towards the
environment and because of these two reasons people tend to prefer fresh food
and quality good.
Companies that want to enter the organic market have a real opportunity here. In 2017, sales of organic products in France reached 8 billion euros.
About consumption
At least once a month, three-quarters
of French people consume organic products and 26% intend to increase this
consumption. In terms of production, France has more than five thousand farms
involved in organic farming, more than 12,000 processors and 280 importers, 4,700
distributors who share the organic market. Provence-Alpes-Côte d'Azur in the
south of France is the biggest organic
region in terms of
agricultural surface area. It is even more advanced than the other regions of
France. This region is strongly helped by the fact that it has very committed
consumers who are involved in the organic sector (even more than in the rest of
the country).
Types of consumers:
There are several types
of consumers who stand out in the organic market: first, regular organic
consumers who mainly go to specialised organic shops as they usually
have high incomes. There are consumers who are careful about their health and
are attracted by local products, which sometimes leads them to consume organic
products. Finally, there are the “non-organic consumers” who find organic
products too expensive; these
consumers are mainly oriented towards hard discount shops.
Consumers habits:
For people who want to
eat fresh and organic there are specialised organic shops: Biocoop, La vie
Claire, Biomonde, Naturalia, Accord bio, Satoriz, Bio c’Bon, les nouveaux
Robinson, Botanic, Marcel&Fils. In addition to that, supermarkets, hypermarkets
and even hard discounters such as Aldi and Lidl decided to offer
organic products too.
Most French people who regularly consume organic food
go to the supermarket to buy all their essential products, with the exception
of fruit and vegetables, which are purchased in organic shops. To remedy this
consumption habit, hypermarkets and supermarkets are trying to improve their
organic fruit and vegetables, and to counter them, organic shops are trying to
offer as many organic products as possible, such as jewellery, fashion, bed linen, Alcoholic drinks, cosmetics and household products. These
organic shops are trying to create a full-fledged organic supermarket so that
customers don’t have to go to non-organic supermarkets to complete their
shopping.
The advantages of eating organic
Organic products are not
dangerous for your health because there are no chemical products that could be
bad for your health. Organic food is picked according to the seasons and, because these products are harvested according to the seasons and because they have
not been processed, organic products are considered good quality but expensive.
Therefore supermarkets take advantage of this to offer organic food at
competitive prices.
Interesting future for the Organic market
It is interesting for
companies looking to set up in a booming market to choose the organic market in
France, as there are not many big players right now (only 30% of shops are
organic shops). The turnover figures speak for themselves; Biocoop, the organic
shop has reached a turnover of one million euros. Since the quarantine, the
organic market has grown by 8% because French people had to stay at home all
day. Consequently, they took the opportunity to start eating fresh food and
doing sports. This year, France became the world’s leading organic market side
by side with Germany.
Sources :
https://www.thoughtco.com/eating-locally-grown-food-helps-environment-1203948
http://www.gogreen.org/blog/the-environmental-benefits-of-buying-locally
https://www.biocoop.fr/La-bio/Le-marche-de-la-bio-en-France
https://www.entreprendre.fr/marche-du-bio-un-essor-exceptionnel/
https://www.agencebio.org/wp-content/uploads/2020/07/DP-AGENCE-BIO-CHIFFRES-2019_def.pdf
https://www.topsante.com/nutrition-et-recettes/equilibre-alimentaire/manger-bio
Thanks Naile for this article that immediately caught my attention. I must say that the organic market in France is one of the richest markets and is having a huge success from the French people. However, I am of the opinion that it is a bit exaggerated. In the sense that I find it right to eat healthy and balanced but I also find that this market is once again a marketing stunt. In fact, I don't think much that big supermarkets like "Carrefour" sell really "organic" products. Now, I absolutely do not want to say that it is not true, but I believe that if I want to buy a truly "organic" product, I have to buy it either at the farmers or in small retail stores, but certainly not in the big distribution. So, don't you also think that this whole story of the "organic" market is an advertising stunt for large retailers?
ReplyDeleteNourhenne
Thank you for your comment,
ReplyDeleteSo, the fact is that if you want to buy organic food from farmers it's a consumption habit because most people are happy to find organic food or non organic food in supermarkets such as Carrefour.
I don't think it's a marketing stunt because the organic market is very much in demand so supermarkets have to respond to this demand. Everybody does marketing: supermarkets, retailers, but I don't think it's a marketing stunt for large retailors- I really think there's an awareness that we need to eat better and avoid junk food.
Naile
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