The
Videogame Industry
A global Industry
Since the
90's, the video game industry has developed thanks to constantly increasing
demand from players all over the world. This
is the sector of the economy that designs, produces and markets interactive
numeric games for a large variety of platforms has a dozen disciplines in its
field, and create many jobs worldwide.
In 2016,
the video game market represented around $ 100 billion in worldwide turnover.
This chart
shows the top countries in the video game industry in 2016, based on their
revenue (in billions of US dollars). Last year, China was the largest video
game market in the world before he US, with a turnover of more than $ 24
billion.
Today, this
industry is worth 3 times more than the film industry.
Let’s not
forget the fact that the videogame market is really challenging. Indeed,
companies have a hard time keeping up with late trends and new player habits.
It is very costly to produce and promote a videogame. In addition, the life
cycle of a product is really short in general. This is a tough market with high
competition.
Videogame
producers have to adapt to the different platforms accessible nowadays.
Beside
these platforms, more and more people are choosing mobile games.
The
industry can be divided into two segments: the console & PC game industry
and the mobile industry.
Lately,
videogame officials have considered the fact of introducing E-sport games to
the international Olympic Games. Indeed, doing so would allow the product to
have a longer life cycle and the players themselves would promote it. The most recent Video Games Economics forum
took place in Angoulême (France) in 2016 and brought together the main
producers and players of electronic sport games.
In the
spring of 2016, one of Call of Duty's three developer studios, Treyarch, had
suggested that the famous FPS could one day join the Olympic program.
Electronic
sport competitions are likely to be introduced during the 2024 Olympic Games.
The French videogame market
In France,
more than 10000 people were working for this sector in the early 2000s.
Following the bursting of the internet bubble, France, which was leading the
European market before England until 2001, saw its sector of 15,000
professionals fall by more than two-thirds in ten years before stabilizing in
2010. In 2012, the country counted 240 companies and was designated the 7th
biggest videogame producer in the world after the USA, Japan, Canada, the UK,
Germany and Australia.
In 2016,
the video game industry in France also generated a significant turnover of €
3.46 billion, which represents an increase of 4% over the previous year.
Therefore, it was the second largest cultural industry in the country behind
the book industry.
The
industry has 25 000 employees and France aims to become the market leader in
the region. To achieve this, in 2008, the country created a tax credit for
videogames to keep the national talents in the country and attract foreign
investors. Besides, France wants to benefit from Brexit. Granting a credit for
videogames is likely to convince producers to develop their projects in France
instead of the UK.
This tax credit
contributes to the financing of the studios through grant allocations. France wants
this system to benefit foreign investors that has great potential.
Right after
its creation, this financial contribution was already awarded to more than 70
companies and had already financed more than 180 projects, amounting to more
than € 90 million.
The goal is
for the French industry to survive and thrive as well as to attract foreign
investors.
As a
result, several major video game producers have already invested in the country
in recent years. Furthermore, it has contributed to the development of many
videogames in France such as Blockbusters, Dishonored 2, Steep, and Ghost Recon
Wildlands. The French video game producer Ubisoft, whose staff in ten years had
grown ten times faster abroad than in France, recently announced the creation
of a studio in Bordeaux. Ubisoft is one of the three leaders in the world and
it hires most of its employees abroad. The Japanese firm SEGA bought the French
studio Amplitude (Endless Space) in 2016, while the American Microsoft
entrusted its first holographic video games to Asobo in Bordeaux.
Marne-Eline Séverine SAFFACHE
Good evening Marne-Eline,
ReplyDeleteHere is an engaging and comprehensive blog article on a topic in which I am particularly interested. I already knew most of the points you have developed, including the Olympic games part, and I am quite convinced that video games and e-sport will soon supplant traditional sports. Considering the amount of money at stake, especially in the USA since 1997’s “Quake” competition, the e-sport industry certainly has a bright future.
Even if France is lagging behind this USA in this field, as it usually does in most industries, Ubisoft, which is partly owned by Vivendi, remains one of the most influential companies in the whole market and has generated the main part of the entire turnover. It is undoubtedly a good idea to support and credit the creation of new studios in France, yet they are often acquired by MNCs when mature.
I am interested in knowing your personal opinion - don’t you think that most of the French creativity is taken over by MNCs, and especially American ones?
Hello,
ReplyDeleteI’m very pleased to see that my article got the reaction of someone who is as interested as I am in this topic. I totally agree with you on the fact that E-sport will soon enough surpass traditional sports as it is getting more recognition by all generations.
More and more people want to work in this field and more platforms are created to meet the needs of this high demand of players and supporters (notably, like the Twitch platform that enables experts to broadcast their gameplay online).
It is undoubtedly the case that French creativity is taken over by foreign MNCs and that is one of the reasons why the French government wants to support local businesses financially. Thus, the government has decided to invest more in the industry to provide local talents with opportunities to grow inside the country rather than looking for opportunities abroad.
French videogame producers and players are attracted to the American market because the American videogame industry is very profitable and developed. The most profitable UBISOFT branch is in the USA. Plus, American businesses tend to offer higher salary and more benefits. The USA is absorbing European talents, and you can clearly see it for the case of League Of Legends, for which the American E-sport teams such as TSM, Cloud9, Echo Fox and so on, are offering better opportunities to European players.
Marne-Eline S.
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