8 French start-ups to live the American Dream thanks to the “Creative Lab Program”
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The creative lab program helps french start-ups to set up in the USA
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When asked about France, many Americans refer to its
gastronomy, its luxury industry, its culture or its « French
art de vivre », and globally, they are right. Culture is an
increasing market, with many business opportunities. In 2014, the
cultural departments of the French embassy decided to launch a
program in order to promote French start-ups in the United States,
with a common cornerstone - culture.
Free for the last two years, the Creative Lab program
is now a fee-paying service. A 3,600 euro participation per start-ups is required.
This amount allows the organizers to cover a quarter of the final
cost. The other three quarters are funded by sponsors, the French
cultural departements and Business France*
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| New York is the main target |
The “French-American creative lab” supports French
start-up working in the cultural and creative industry such as
imaging, virtual reality, edition, creation, fashion etc. In order to make these abroad implantations easier, this “tailor-made” program provides
individual advice and support regarding business meetings and
seminars with local players, particularly in New York.
Goals
The purposes of these immersions within the American
market are :
- Adapt the products or services to the American client.
- Establish a market strategy for the American Market
- Gain contacts with potential clients and patners in order to launch their product.
- Put the start-ups in contact with the leaders of the creative and cultural sector as well as the most innovative companies on the market and American mentors / experts.
- Increase their visibility in French and American media.
- Discover American cultural and creative trends.
The chosen ones
The 8 chosen start-ups**
for the third edition of the “Creative lab program” are
BEAR (augmented
reality), BIIN (Apps
design), EUVEKA (Smart adaptable manikin), FIREFLY CINEMA
(Color management tools), IMITAG
(Protection of photos), RACONTR
(Creation process), SHORT
EDITION (editing), and SKYBOY
(Augmented reality).
The participants have been chosen by a jury mostly
constituted of American experts, coming from various areas such as
technology, media, big corporate groups, investment etc. This year,
in order to increase the chances of success, the criteria have been
reinforced. For the two previous editions, very young start-ups had
been chosen. However, too few of them succeeded to set up,
because it was too early for them. This is why, in 2017, mature
start-ups, with a solid concept and enough funds, have been
preferred, in order to obtain the best chances of sticking with the
American market.
“Tailor-made”
The start-ups will fly to America on Novembre 6th and come back on the 15th. During this
period they will be individually supervised by local mentors with the
concrete goal of doing business in the United States. To do so, the
start-ups will receive help on a one-to-one basis, a kind of “Taylor
made” support. Several workshops will be organised to train them
and give them knowledge about the local environment for example. Finally,
each company will be invited to events dealing with their own
business sector, so that they all can enjoy an individualised program,
more accurate and more likely to be successful. Thus, they will meet
collaborators, clients, and investors, either in groups, or during
little individual meetings.
Los
Angeles
Previously, the development program only took place in New York.
This year, the city of Los Angeles has been added to the program. What was originally only an
option has become concrete after all start-ups showed a real interest
in the location. Following in the footsteps of Silicon Valley,
the start-up ecosystem of Los Angeles is fast-growing, and the
city has a worldwide reputation culture wise.
The cultural and creative industry is
thus burgeoning in Los Angeles. With many investment funds, and the
Holywood Cinema industry, the city is a very attractive place for
start-ups in the creative and cultural industry. Thanks to the
presence of giants such as Google, YouTube, Snapchat or Occulus, Los
Angeles has become the third technological hub of the United States.
An inescapable location for French start-ups in quest
of conquering the United States.
Quentin
Bernard
* Agency
dedicated to the internationalization of the French economy.
http://www.businessfrance.fr/
Hello Quentin,
ReplyDeleteThis is an interesting program. I haven’t heard about it until today by reading your article.
No doubt that many failures can be avoided thanks to that program since most of the time French companies want to cut cost and so they don’t contact experts from their target territory and prefer to rely only on the free information available on the internet… Unfortunately, most of the time they are not reliable.
Also, the more you will know about the local habits, the better you will succeed to meet the customers’ requirements. So, thanks to that immersion French companies will understand how to adapt to the American market instead of doing business in the US as if they were in France. So that “immersions within the American market” can only be a rewarding experience.
Ophélie.L
Dear Ophélie,
DeleteThank you for your comment.
It is true that this program can only be useful for companies that want to set up in an other country, such as the United States for example. Moving abroad is a very difficult tasks, and doing it on its own is quite risky. In that sense, this program increases the chances of success for French start-up.
In my opinion, more programs like this one should be created by the French Government !
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