LoveLiveMusic - The new community of concert-goers

What is it ?

Lovelivemusic.fr is a website created in 2015 by 4 French entrepreneurs located in Lyon. The main purpose of this start-up is to help concert-goers to find the best concerts they will enjoy, and to create memories they won’t forget. The service is based on a community of users who share their opinion on the concerts and festivals that they have seen. Visitors comment on their concert experience thanks to the tailor-made recommendation system, to express their feelings and to recommend -or not- an artist. More than that, users can ;

•           Discover new artist thanks to other users’ opinions and personalized recommendations
•           Remember goods moments by commenting the concerts they attended
•          Increase the visibility and the fame of emerging artists

 Today, hundreds of concerts are programed in hundreds of concert venues. When someone wants to go to a concert, or to offer concert tickets to a friend, they have a lot of choices and it is sometimes difficult to choose the right concert not to be disappointed. Lovelivemusic prevents that by helping people to decide what concert can be interesting and not be missed. Moreover, the website is directly linked to the Digitick webpage, which means that people can buy their concert tickets directly on LoveLiveMusic, at the same price.

Where does the idea comes from ?

LoveLiveMusic was born in June 2015, when two of the website's founders went to the Musilac music festival in Aix-Les-Bains. Initially, they went to the Musilac festival to see artists that they already knew. But, while waiting for a specific artist, they started listening to another unknown one and they fell under the spell of this complete stranger. From that moment, they decided to never miss out on wonderful revelations like this and to create the first artist recommendation website.

What is the company’s vision of the music industry ?

LoveLiveMusic tries to adapt to the current trends in the music industry. Because of the shift from CDs to streaming, artists get less and less revenues from recorded music. Live music is thus becoming more and more important for artists to get more revenues and more visibility for their songs.  Nowadays the music market is a growing sector which is composed by a lot of different players. The problem is that the emerging artists have some difficulties becoming more visible, even if they are talented. From 30 to 40% of concert tickets go unsold while big and famous artists sell their tickets in one hour at an expensive price. 6% of the shows get 62% of the ticket revenues. LoveLiveMusic wishes to discover and help to develop the career of new talents by advertising and promoting them. Thus, they try to support developing artists.

How can you participate ?

Given that the website is very recent, the LoveLiveMusic founders have created a “beta” version of the website. It means that people can test the webpage, give their opinions, and then share comments to the founders on how efficient and customer-friendly the LoveLiveMusic website is. This concept creates a real community of Live Music Lovers allowing users to share their opinions with each other. So, it is very important for the 4 founders to be evaluated by visitors themselves, who will be the first users of the website.

Who are they targeting ?

LoveLiveMusic first targets concerts goers of all ages, gender or occupational categories. However, the start-up also targets professionals. First, LoveLiveMusic addresses its concept to the artists who could be interested in what people have thought about their concert. With the recommendations given by the visitors, they can adapt their live show and get feedback. Moreover, LoveLiveMusic offers the possibility to bookers to detect the artist who is a gem among thousands of others, thanks to the assessment given by people. Finally, the start-up allows the promoters to better know what artist bring the most people. So, they will be able to adapt to the visitors’ expectations.

How to evaluate a concert?

The LoveLiveMusic assessment is based on 3 criteria:

•           the artist
•           the staging of the show and the sound
•           the audience and the atmosphere

Thus, you assign to these 3 criteria a grade which will make a global average. Then, a dedicated section allows the visitor to write freely his opinion in a purely subjective way. You can then consult all the opinions provided on the different artists and tell the website how small you knew the artist before the show, which will be useful once the website starts sending recommendations to users based on their tastes. You are also able to leave a comment on the show.

So, share your opinion with the community and find the best concerts !

Mathilde R.