The International Tourism Market is changing

Due to the development of the international economy and internet technology, people's consumption levels have risen sharply. This rise makes that demand is more and more diversified. People hope to meet the requirements of their quality of life by enriching their life. This is why a lot of industries, especially the service industry gets more and more attention from consumers. Beyond that, people are more eager to enjoy life, enjoy the service, because of this trend, the tourism industry, which in the past seems to be a luxury industry has now become a popular industry, and has become a new consumer trends. In addition, in recent years, online travel and non-standard accommodations have become more and more popular, such as Airbnb, Booking and Expédia. These convenient ways of consumption are further promoting the development of the tourism industry.

      

What is the tourist market?

A tourist market consists of buyers and sellers. The buyers are the people who visit to a place just aim to see and experience them. They would like to buy tour packages, transportation, hotel or other lodgings, restaurant food, souvenirs, travel insurance and luggage, etc. In other words, buyers are the origin and the cause of tourism products and the related service.  Sellers offer different kinds of products and services that can be adjusted to different needs and reasons for purchase by buyers, so it is necessary to recognize clearly the differentiated segments or groups.

What can the tourist market bring for a region?

The development of a country’s or region's tourism industry can improve the comprehensive strength of a country or a region. On one side, in recent years, many developing countries have committed to developing their tourism industries, because in many countries, tourism is the largest foreign-exchange market currently available, drive and promote the regional economic development. On the other side, the development of tourist market can create more revenue and employment opportunities. For many regions and countries, this is the most important source of benefits, for instance, the country like Thailand or some small city in China. Therefore, the ability of the national economy benefits from the tourism depends on the ability to invest on the construction and development of the necessary infrastructure and the ability to satisfy visitors' needs.

However, the rapid development of the tourism industry can also cause problems for the locals, such as environmental pollution and damage to property. In this case, the joint efforts of the government and the enterprises who engaged in the tourism industry become necessary. They need to strengthen the protection of the environment and take measures to repairs to property. At the same time, it must promote civilization travel to locals.

The trend of the international tourism market

According to the statistic, because of online travel and non-standard accommodation, the consumption patterns in tourism have been changed. In a short time, travel will be people’s first choice for the entertainment of people during the holidays. In particular, regional tourism will take the dominate position. Since the language and culture gap of neighboring areas is not significant, also due to the increasing working pressure and the time constraints, people are more willing to visit to more places to learn more about the culture in one-time. For example, when people visit Europe, they like to travel to neighboring countries such as, France, Germany, Italy, Switzerland, etc. Further more, thanks to the development of information networks, young people are becoming more and more like “free walkers”. That is to say, they prefer planning travel routes themselves rather than travel with a tour group. According to the 2016 survey, consumers are more incline to choose countries which with developed tourism system and comfortable consumption environment, such as Bangkok, Dubai, France, the United Kingdom and others, as the ideal tourist destination. From the above analysis we can see that, in recent years, leisure tourism will become a focus of attention the tourism market, and leading the tourism industry to a new level.

                      Xuedan F.