Purring, a voyage of discovery

Today the idea of purr therapy is being transformed from domestic practice into a fully functioning growing business. The world’s first cat café opened its doors in the Taiwanese capital in 1998. Soon the idea was adopted in Japan and attracted more and more local and foreign visitors. Eventually the idea of a cat café got a global recognition. Since the beginning of 2013 a variety of such cafés have opened all over Europe. In France, “Le café des chats” utilize an innovative strategy by welcoming formerly homeless cats. This technique gathered a record number of clients during the opening weekend and ensured the reservations for the next two months.

The Purrfect Heaven

If you are a cat lover, but you can’t own a pet, whether it is due to your lifestyle or lack of space at home, this kind of café is made for you. But let’s forget for a moment about the inconveniences of a small apartment or long working hours, which would prohibit a person from purchasing or adopting a feline. Even if you do not have such difficulties, being a full-time “parent” to a cat could be too complicated for you. You could be unprepared for such a commitment and responsibility, one of your family members could suffer from allergies, or you could simply dislike the idea of tending to a litter box.  That’s why you might enjoy going to this café, where you can drink your hot chocolate in a kitty filled space, relax and enjoy the oasis of calamity.

The idea of a “cat café” has proven to be a very successful market strategy. There is a variety of clientele for this type of business. It is appealing for parents with children, who do not have the possibility of keeping a cat at home, but would like their children to have the experience of interacting with animals. On the other hand, there is also the market of working people who would like to have a quick relaxation session. Finally, cat cafés prove to be a notable attraction for tourists all over the world.

“The only escape from the miseries of life is Music and Cats” Albert Schweitzer

May be Purr Therapy does not sound serious at first, but it’s important to know that cats have a real therapeutic power.

It is known that the sounds that a cat produces have positive effects on the human body and contribute to the prevention and treatment of many diseases. Researchers have found that a certain type of cat purr (27 to 44 Hz) strengthens bones up to 20%. Also, the purring of cat has a beneficial effect on people’s nervous system and their mental state. Moreover, the sound coming in this diapason improves human cerebral blood circulation, normalizes blood pressure and stabilizes heart rhythm.

When there is a disharmony in the human body and someone feels pain, it is due to the changes of the energy potential in the body. Cats feel this potential change, and are for unknown reasons, the only representatives of mammals who can absorb a certain amount of negative energy.

Combine business with pleasure

Now you know the secret of success in such a café. During these winter days, nothing could possibly be better than the place where you can read, drink a hot drink and benefit from cats’ "purr therapy". And if you are traveling to Tokyo, try to find some time to visit the first Cat Pub in the world - a unique experience is guaranteed. 

Neymat