CREATORS OF iPANTS ORDERED TO PAY $1.5 MILLION PENALTIES BY THE FTC

CREATORS OF iPANTS ORDERED TO PAY $1.5 MILLION PENALTIES BY THE FTC

First, the iPant has no relation with iPod, iPad etc. and has nothing to do with Apple.

However, the use of the name itself “iPant” was not chosen by accident.

An “i-” product makes people directly think about a high-tech product, which is really well calculated to bring this image without saying it, just with the idea commonly associated with an “i-” product.

The iPant (see the picture on the left) is underwear for women created by Norm Thompson Outfiters and Wacoal America.

WANT TO LEARN MORE ON THE CONMEN? VISIT THEIR WEBSITES!

DON'T FORGET TO THINK BEFORE BUYING

To see more on Norm Thompson Outfiters, click below:

http://normthompson.blair.com/custserv/custserv.jsp?pageName=About

To see more on Wacoal America, click below:

http://www.wacoal-america.com/main/our-service/about-us.htm

EVERYONE WANTS TO BE BEAUTIFUL: HOW EXPLOITING DREAM CAN BE A STRONG WEAPON TO TRAP CONSUMERS

Everyone would like to be more beautiful, to lose weight here and there to make a better impression on others, to be more attractive. This is the dream of nearly everyone. A real opportunity for a businessman.

A well-thought way to convince and trick consumers

With no effort, just by wearing the iPant, revolutionnary caffeine-infused underwear, this dream could become reality. The iPant will make you lose weight and improve your skin's appearance. Then, thanks to its microcapsules of caffeine continuously diffused in your body, the iPant will also activate microcirculation providing you a permanent anti-cellulite effect. If you want to improve your body, become more beautiful, why won't you buy it?

Thanks to their different marketing campaigns and ads, Norm Thompson Outfiters and Wacoal America managed to convince consumers the iPant was perfect for every woman and especially made for all who would like to get in shape.

Concerning the beauty business, playing on consumers' emotions is a strong weapon to catch them and make them buy a brand new perfectly-made-for-you product.

In today's more and more individualistic society, appearance is one of the most important ways to become someone, to be accepted, seen and really integrated by others. Consequently, as almost everyone is really taking care of his appearance, it is often plain simple to convince consumers to make them more beautiful just by buying a product.

HOW NAIVE CONSUMERS ARE TRICKED BY MANIPULATIVE SELLERS

The core problem in the beauty business is that naive people are easily convinced and tricked by companies wanting to make a profit.

However, to sell any product whatsoever, it is forbidden to tell lies about the effectiveness or result of the product. When a product is supposed to make consumers lose weight, make their skin tougher, make their cellulite disappear and so on, proofs have to be found before saying it in ads. Without scientific proof, saying the product works is seen as a lie and causes severe problems to the one who said it to convince and sell his product.

Norm Thompson Outfiters and Wacoal America used this strategy to convince consumers to buy their iPants.

Unfortunately for them, some consumers who bought the iPant and used it didn't see the effects of it on their body.

It was at this point that Norm Thompson Outfiters and Wacoal America's nightmare has begun.

HOW THEIR LIE LED TO $1.5 MILLION PENALTIES

The FTC ordered them to pay $1.5 million penalties because of the two conmen's lie.

Wacoal managed to scientifically prove the effectiveness of the iPant by some tests.

However, as Jessica Rich said, director of FTCs' bureau of consumer protection, the clinical studies had “serious methodological flaws” as many users didn't see the effects either, which extremely angered them.

Saying a product works with proof is right but saying it works without proof is a lie. That's why companies always stay on the line by not affirming things but by making consumers guess.

Consumers bought the iPant in order to benefit from all the characteristics described above but nothing happened after using it, which makes Norm Thompson Outfiters and Wacoal America appear as conmen and their iPant as a trick which made them pay for their lie.

Sam. H.